How to Write a Press Release That Editors Can’t Refuse

Releasing a new product?

Just launched a company?

Then you need to learn how to write press releases.

A press release will get your business featured on huge publications with hungry customers eagerly waiting to buy from you.

But, this is easier than done.

Writing a press release that will get picked up by news outlets and explode brand awareness[1] takes skill and strategy.

Luckily I’m here to save you endless amounts of time and energy by teaching you how to write a good press release.

100% of journalists rely on press releases[2] to find new stories, as well.

That means with the right planning, you can have heaps of journalists jumping on your story.

Today’s article is going to cover press release formatting, examples, tips, and real life examples to learn from.

Let’s dive right in.

What is a press release?

Let’s start with the basics.

What is a press release, anyway?

Google defines it as:

An official statement issued to newspapers giving information on a particular matter.

Normally you would write a distribute a press release when you:

  • Release a new product or service that you’d like the public to be aware of.
  • You’ve made a significant change in the local community.
  • You have expanded to new locations or opened new offices.
  • Acquire or merge with other companies.
  • Bring on notable individuals onto your team.

This keeps the public informed about your business, while also drastically improving brand awareness.

Take Newswire, for example.

I’ll be touching on press release distribution websites like them later, but look at their website stats:

They have mountains of traffic, authority, and loyal readers.

Getting placed on a website like theirs would be massively beneficial for your business.

You’d notice a big leap in traffic and sales.

Don’t you want that?

Of course, you do, and that’s why I’m going to teach you press release writing next.

Press release writing

Now that you know what a press release is, let’s get in the juicy stuff…

Writing press releases that journalists can’t wait to eat up.

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